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Sunday, February 5, 2012

2012 Guinness Believer Event in Culver City




A few weeks ago an event popped up on Facebook on someone else’s wall that I had to jump on: a private Guinness event with free beer! I was in Brisbane in 2009 during the 250 year anniversary but did not partake in any of the festivities; this was the time to make up for it. V & Y were going with, but V had to back out last minute due to the flu. This one’s for you!

One of the reasons why I started this blog was because of events like these, and the information (or lack of) available on the internets. I read up on similar events in previous years, but they were all in San Francisco. Information on how the event was organized, run, and the expectations were hit or miss. This year’s tasting events were located in SF, LA, and Denver; having it in Culver City meant that my trek for dark beer would be close enough to home.

The event itself was held at a private venue that seemed to be rented out for mini-galas, urban art galleries, and low-key premieres. Parking out front was definitely a bonus, and I met Alan, a guy that had went to CES the past 20 years, knew Steve Balmer, had already traveled the world pre-9/11, and ran public access shows. A donation of $5 to the LAFD fund and one gold token later, we were off!

The Guinness Harp centerpiece

Pints of half-poured stout, settling before its final pour

Various coasters from previous eras

The token itself allowed you one pint of Guinness Stout, which I felt was more than enough for the night. I’ve always wondered how a private event from a brewery would keep people in line with alcohol consumption, and the token idea worked out fine. The spread of hors d'oeuvre was not lacking; Ms. Fields cookies, custom-tossed caramel corn with pine nuts, breaded chicken breasts sliced, samosas, quesadillas, and chips. Y later told me that it was her first time drinking a Guinness; the fact that it was less than 150 calories only made it better.

Cookies & mixed caramel corn

Round One!





A MC came out to introduce everyone to Guinness, the history, and the art of the pour. Two people were selected to see if they could master the 119.5 second dispensery of one pint Guinness stout; the winner go a pretty nice Guinness track jacket. A few videos showed what other beers Guinness distributed, and two were passed out to sample. Some history included the fact that the same family that started Guinness was also related to the ones that started the Guinness Book of Records. Also, the mesmerizing wave after a pint has been poured is attributed to the nitrogen used to store the stout, rather than the standard CO2.


Round Two!

The first was the Guinness Foreign Extra Stout, a darker version of the Stout I had heard about after trying a Rasputin a few weeks back. The 7.5% ABV was not immediately present, but Y could not take it. More for me! Next up was a new beer Guinness would be putting into the market: Guinness Black Lager. The lager went down smooth, but the aftertaste of the Foreign Stout still overpowered my tasted buds. 

A mini-pilsner of Black Lager next to the Foreign Stout

I could see why it was announced that we cannot take the glassware home; besides my SF Giants Pilsners, I’ll need to get my Guinness pint glasses as well. After the last tasting had went around, the bartenders started cleaning up and people ushered themselves out. A few tried to beg for an extra pint, but the staff were courteously strict in denying them. Oh, reminds me of the AAJA triva bowl….

They had a mini-replica of St. James Gate

 Overall, a great way to spend Friday night. Previous reviews of Guinness Believer events talked about the trove of marketing people asking you questions; none could be found here. It had a relaxing atmosphere with great décor and delicious food. One thing I wish I had done was utilized the “Pour Your Own Pint” station; last few pours I’ve done have probably clocked in way beyond the 119 second limit. Alan had told me about a Johnny Walker event that not only doled out free whiskey, but also massages; the hunt is on for the next booze-sponsored event!
Artsy pic courtesy of Y

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